A detailed statement from Seppe, our Founder and Studio Representative

At IHS, we believe platform changes should be communicated with clarity, care, and responsibility.

Over the coming weeks, Roblox is set to introduce several changes that are still ahead of us. The most important ones are the launch of Roblox Plus on April 30, 2026, the closure of Roblox Premium to new purchases on that same date, the removal of the 10% Robux purchase bonus for Premium on May 30, 2026, and the rollout of new age-based account types for younger users in early June 2026. These are confirmed by Roblox through official announcements, and for that reason we believe they are worth addressing openly rather than leaving room for confusion or rumor.

From our perspective, these are not minor background updates. They affect how value is presented on the platform, how younger users may experience Roblox, and how communities and studios need to think about communication, planning, and support. Our intention with this statement is not to create alarm, but to offer a calm, grounded view of what is coming and how we as a studio are looking at it.

What is changing next

Roblox announced that Roblox Plus will launch globally on April 30, 2026 for $4.99 USD per month. Roblox says this new subscription will include discounts on eligible in-game items and avatar purchases, and that those discounts increase for users who keep the subscription active over time. Roblox also says creators will continue to receive the same amount per item because Roblox will cover the discount difference.

Roblox also confirmed that, starting April 30, 2026, Roblox Premium will no longer be available for new purchase. Existing subscribers may keep their subscription, but Roblox states that once Premium is cancelled, it cannot be purchased again as a new plan. Then, from May 30, 2026, Premium subscribers will lose the 10% bonus on additional Robux purchases.

A little later, in early June 2026, Roblox plans to roll out Roblox Kids accounts for users aged 5 to 8 and Roblox Select accounts for users aged 9 to 15. Roblox says these new account types are meant to align content access, communication defaults, parental controls, moderation, and account-level settings more closely with a user’s age. Roblox also says users aged 16 and older who have completed age checks will not see a change to the standard Roblox experience.

Our view on Roblox’s direction

At IHS, our view is balanced.

We understand why Roblox is moving in this direction. A platform of this scale cannot ignore questions around age, communication, and user safety forever, and clearer age-based systems can bring more structure and more consistency. In that sense, we believe some parts of this direction are understandable and, in certain respects, responsible. Roblox has explicitly framed these changes around age-appropriate access, communication, parental oversight, and age-check based systems. (Roblox)

At the same time, we also believe these changes introduce more friction into the platform experience. Younger users may find Roblox more segmented than before. Communities may face more confusion around access, communication, or why different users no longer experience the platform in the same way. Subscription changes may also make users think more carefully about whether Roblox Plus actually fits the way they spend and play.

So our opinion is simple: the direction is understandable, but the rollout deserves caution, clarity, and good communication.

We do not see these plans as something to panic over, but we also do not think they should be dismissed as small platform housekeeping. When a platform changes how subscriptions work, how younger users are categorized, and how access is structured, the practical effects are real even if the announcements themselves look tidy on paper.

What this means for the wider IHS environment

For IHS as a studio, these updates matter because they shape the environment our members, team, communities, and projects operate in.

For IHS members, the most important thing is to stay informed and not make decisions too quickly. Anyone currently using Premium should review what they actually use before cancelling anything. Anyone considering Roblox Plus should compare it against their real platform habits rather than treating it as an automatic upgrade just because it is new. Those considerations follow from Roblox’s announced Premium and Plus changes.

For IHS team members and internal staff, these changes matter because users may have more questions in the coming weeks. Subscription confusion, age-based account questions, communication limits, and differences in platform access can all create uncertainty. We therefore believe it is important internally to communicate carefully, stay grounded in official information, and avoid turning assumptions into answers.

For IHS communities, this is mainly about preparation. Communities that include younger Roblox users should understand that the platform is continuing to formalize age-based access and account structure. That may affect expectations around communication, discoverability, or how younger users move through parts of the platform. Roblox’s own announcement makes clear that its upcoming system combines age checks, content ratings, account defaults, moderation, and parental controls into one broader framework.

What IHS will do

At IHS, we will continue to monitor official Roblox announcements closely and avoid presenting assumptions as fact.

We will keep communicating major platform changes in a way that is clear, warm, and responsible. Where updates are relevant to our studio environment, we will explain not only what is changing, but also what it may mean in practice for the people around IHS.

We will also review our own guidance, onboarding language, support messaging, and community-facing communication wherever these Roblox changes may affect expectations. Our aim is to keep IHS understandable and steady even while the platform around us continues to evolve.

Most importantly, we will keep choosing clarity over rumor. When Roblox has already published official information, we believe it is better to work from that source directly than to rely on fragmented discussion or speculation.

Final thoughts

Roblox is clearly continuing to reshape parts of its platform around subscription value, younger-user access, and age-based structure. Some of that feels necessary. Some of it may create new friction. Both things can be true at the same time.

At IHS, we believe the right response is neither panic nor indifference. It is preparation, clear communication, and honest reflection. We will keep watching these developments carefully, we will keep grounding our communication in official information, and we will keep doing our part to explain major platform changes in a way that feels human, responsible, and useful.

Yours sincerely,
Seppe M.
Founder & Studio Representative of IHS Entertainment Group